{"id":76,"date":"2026-10-28T09:51:51","date_gmt":"2026-10-28T09:51:51","guid":{"rendered":"https:\/\/coinranking.com\/news\/ensv2-goes-live-ethereum-mainnet-rebuilt-naming-protocol"},"modified":"2026-10-28T10:22:22","modified_gmt":"2026-10-28T10:22:22","slug":"ensv2-goes-live-ethereum-mainnet-rebuilt-naming-protocol","status":"publish","type":"post","link":"https:\/\/coinranking.com\/news\/ensv2-goes-live-ethereum-mainnet-rebuilt-naming-protocol","title":{"rendered":"ENSv2 Goes Live on Ethereum Mainnet With a Rebuilt Naming Protocol"},"content":{"rendered":"<p>ENSv2, the rebuilt version of the <a href=\"https:\/\/coinranking.com\/coin\/SLcGT3CwT+ethereumnameservice-ens\">Ethereum Name Service (ENS)<\/a>, went live on Ethereum mainnet on October 27. The release brings a new ENS App, a new ENS Explorer and a rewritten protocol with hierarchical registries and finer permissions.<\/p>\n<h2>A Rebuilt Protocol and Two New Interfaces<\/h2>\n<p>The new ENS App at app.ens.domains is designed for everyday users. Registration is now a single action, and renewals, profile customisation and notifications sit inside the main experience. The new ENS Explorer at explorer.ens.domains is aimed at builders. It shows a name&#039;s history, who controls it, how it resolves and how it is configured.<\/p>\n<p>Underneath, ENSv2 introduces hierarchical registries. An individual name can now serve as its own onchain registry, so a community can decide how it issues names to members and a company can organise names around teams and products. The permissions model lets them authorise someone to manage one part of a namespace without handing over control of the rest. Names can also share records through linking.<\/p>\n<h2>From ENSv1 to ENSv2<\/h2>\n<p>ENS launched in 2017, when a name like alice.eth gave people a readable alternative to long wallet addresses. The Name Wrapper later added richer ownership and permissions on top of ENSv1, which also made the original architecture more complex to manage. ENSv2 folds those lessons into the protocol foundation. The release went through public Alpha and Beta testing, with the final phase focused on refinement and security fixes.<\/p>\n<h2>Names across the Ecosystem<\/h2>\n<p>ENS supports over 36 million names across .eth and ecosystem namespaces on the <a href=\"https:\/\/coinranking.com\/ecosystems\/ethereum\">Ethereum ecosystem<\/a>, and more than 600 applications resolve them, from DeFi apps like 1inch and Lighter to wallets like MetaMask and Safe. Wallets and infrastructure providers have prepared ENSv2 integrations covering offchain names, primary names, profiles and smart accounts.<\/p>\n<h2>What Else Shipped<\/h2>\n<p>The mainnet release arrived with a commemorative <a href=\"https:\/\/coinranking.com\/coins\/nft\">NFT<\/a> collectible that eligible users can reveal and claim. A separate update published October 22 sets new .eth pricing with multi-year discounts and shortens the grace period for expiring names from 90 to 28 days. Token markets can be followed on the <a href=\"https:\/\/coinranking.com\/chart\/coin\/SLcGT3CwT+ethereumnameservice-ens\/price\">Ethereum Name Service price chart<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ethereum Name Service shipped a new ENS App, a new ENS Explorer and a rewritten protocol with hierarchical registries and finer permissions for 36 million names.<\/p>\n","protected":false},"author":2,"featured_media":77,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crn_external_id":"oc-2026-10-28-ens-ensv2-mainnet","_crn_dek":"The Ethereum Name Service shipped a new ENS App, a new ENS Explorer and a rewritten protocol with hierarchical registries and finer permissions for 36 million names.","_crn_takeaways":"[\"ENSv2 went live on Ethereum mainnet on October 27 with a rebuilt protocol, a new ENS App and a new ENS Explorer.\",\"Hierarchical registries let a name act as its own onchain registry with fine-grained permissions.\",\"ENS supports over 36 million names and resolves in more than 600 applications.\"]","_crn_faq":"[{\"question\":\"When did ENSv2 launch on mainnet?\",\"answer\":\"ENSv2 went live on Ethereum mainnet on October 27, 2026, after public Alpha and Beta testing.\"},{\"question\":\"What is new in ENSv2?\",\"answer\":\"A rebuilt protocol with hierarchical registries and finer permissions, a redesigned ENS App for registering and managing names, and a new ENS Explorer for inspecting names at the protocol level.\"},{\"question\":\"How many ENS names exist?\",\"answer\":\"ENS supports over 36 million names across .eth and ecosystem namespaces, resolved by more than 600 applications.\"}]","_crn_sources":"[{\"name\":\"ENS Labs\",\"url\":\"https:\/\/www.ens.domains\/blog\/post\/ensv2-live-on-mainnet\",\"title\":\"ENSv2 Is Live on Mainnet\"},{\"name\":\"ENS Labs\",\"url\":\"https:\/\/www.ens.domains\/blog\/post\/ensv2-eth-pricing-grace-period\",\"title\":\"A Closer Look at New .eth Pricing and the Grace Period\"}]","_crn_social":"[\"https:\/\/x.com\/855017022899486720\/status\/2115388203985170752\",\"https:\/\/www.threads.com\/@coinrankingcom\/post\/DfCNJnylez9\",\"https:\/\/www.facebook.com\/1506615214799284\/posts\/1767463608714442\",\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7521154253839654913\"]","_crn_breaking_until":0,"_crn_primary_coin":46,"_crn_ai_generated":true,"_crn_image_credit":"","_crn_dateline":"","footnotes":""},"categories":[35],"cr_coin":[46],"cr_story_type":[15],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unsorted","cr_coin-ethereum-name-service","cr_story_type-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ENSv2 Goes Live on Ethereum Mainnet: What Is New<\/title>\n<meta name=\"description\" content=\"ENSv2 is live on Ethereum mainnet with a 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