Social media has played an invaluable role in helping online casinos flex their muscles and become a truly international market. While the wheels were in motion long before Instagram or Facebook were dominating every aspect of our lives, it’s not the mainstream social media companies that have played the most significant role in this development.

Over the last decade, the rise of tailored social media communities has helped elevate a wide range of markets. We’ve seen it transform crypto communities, bringing traders and investors together to talk about the market 24/7. 

Many projects have harnessed the power of social media apps like Discord and Telegram to build an army of devoted grassroots marketers for their token or project. In contrast, other platforms like cryptocurrency casinos use them for customer service and for people to raise tickets and issues with community members who patrol these communities night and day.

Matching The Dynamic Of A 24/7 Market

One of the first clear use cases of cryptocurrency was in the world of crypto casinos. Not only did it develop a form of gaming familiar to people, but it also gave those who didn’t know how crypto worked their first insight into owning a wallet, signing off on transactions, and delving deeper into the market’s fabric. 

Poker is a great example. Before the internet, it was a classic game we would play with friends or in a tournament format in a casino. However, within a few years, online poker real money gaming options began to emerge, posing a real challenge to conventional poker. 

Many in the poker community believed that the game’s reliance on physical aspects and bluffing would mean the online version would hit a ceiling. However, this was not the case. It created a whole new type of poker, and it galvanized developers and designers within the industry to think outside the box.

Capturing A Niche

It’s hard to remember what the world was like before social media started to encroach on every element of our lives. However, for those with a particular passion or joy in the entertainment niche, the rise of online communities has been an invaluable resource for connecting with people with similar interests and approaches to these markets. 

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As you can see in the link above, extreme sports are a market that fits this bill. For those who had a love for extreme sports before the rise of the internet, finding out about events and speaking with people who shared the same interest was more challenging. Nowadays, it can all be done cost-effectively and across a global market through platforms like YouTube, Telegram, and Discord. 

Breaking Down The Barriers

Cryptocurrency investing has been the first genuinely global investment market that operates 24/7. Traditional investment markets like stocks, commodities, and forex all have set windows within which they operate. For instance, the US stock market traditionally did not operate on weekends, but more brokerages are now offering weekend trading as a result of markets like cryptocurrency, which have created 24/7 markets. 

The rise of digital assets, which is a market that has no international boundaries and operates in every time zone, is a revelation in modern investing. It has meant that grassroots traders, as well as professionals, can cultivate online communities where they find like-minded investors. 

With hundreds of cryptocurrency projects, they break into several niches. Privacy has always been a major talking point in the world of crypto, but more recently, privacy-focused coins and projects like ZEC have captured market share and exploded in price. If it weren’t for the social media communities that have been backing ZCash from the beginning, it would be much harder to bring together communities that value concepts like privacy in finance. 

While this doesn’t come without some difficulties, it is undeniable that online crypto communities, when used correctly, can help tokens enter a price discovery range. 

We saw it on Twitter in 2021 with Dogecoin, in the Solana memecoin era of 2024, and with all of these communities acting together within an ecosystem, it is no surprise that the market has reached a number of highs throughout 2025.

Cutting Through The Noise

Although the number of resources available has significantly increased, it has also created a pathway for charlatans and chancers to try to make a quick bit of cash from the euphoria in the current cryptocurrency market. 

Always check the credentials of those traders and investors on social media who claim to be professionals or have market insight. Sometimes, those who look to offer a route for a paid group or online community are in the business of shilling their own ideas and projects to their audience. 

There are plenty of ex-traders who use their presence online to offer insight and tips into the market, but having direct access to them, when, traditionally, it was a market that was notoriously shut off to people on a grassroots level, has completely reshaped the way finance and investing works – and who knows how influential online communities will be in changing the fabric of the market between now and the end of the decade.