Short answer: Split your budget between ads that bring reach now and content that keeps working later. A good starting rule: about 70% on ads, 20% on content and 10% held back for what works best. Below are three example plans for $5,000, $15,000 and $50,000, using real Coinranking prices.
Prices as of October 2026. See current ad prices and guest post prices.
Why you need both ads and content
Ads and content do different jobs.
- Ads put your brand in front of people today. They stop when the money stops.
- Content keeps working for months. Articles rank in search, get quoted by AI assistants and build trust.
A project that only buys ads disappears when the campaign ends. A project that only publishes content grows slowly. Most teams need a mix.
The 70 / 20 / 10 rule
| Share | Spend it on | Why |
|---|---|---|
| About 70% | Ads | Reach and clicks now |
| About 20% | Content and links | Lasting search traffic and trust |
| About 10% | Held back | Double down on what works |
This is a starting point, not a law. A token launch may lean more on ads. A wallet with a long sales cycle may lean more on content.
Plan 1: $5,000 for a first test
Goal: learn which channel brings real users.
| Item | What you get | Cost |
|---|---|---|
| Bigger ad package | 1,000,000 views on the Top Leaderboard and Sticky Banner | $3,999 |
| Press release | Your news on Coinranking, with 2 do-follow links | $399 |
| Link insertion | One link in an article that is already indexed | $349 |
| Total | $4,747 |
Keep about $250 for a tracking tool or a second creative.
Why this mix: the ad package tests your message at scale. The press release and link give you something that lasts after the test.
Plan 2: $15,000 for a launch month
Goal: launch a token or product with reach and lasting coverage.
| Item | What you get | Cost |
|---|---|---|
| Whale ad package | 2,000,000 views on every banner plus a native spot | $6,999 |
| Exclusive custom button | One month, about 1,400 clicks | $3,999 |
| Featured listicle | The #1 spot in a “best of” article | $1,499 |
| Organic contributor post | A full article with 2 do-follow links | $699 |
| Press release | Your launch news | $399 |
| Link insertions | Two links in existing articles | $698 |
| Total | $14,293 |
Keep about $700 to extend whatever performs best.
Why this mix: the Whale package and the button bring reach and clicks during launch. The listicle and article help people find you in search after launch. Read how to get into best-of lists.
Plan 3: $50,000 for a quarter
Goal: steady growth over three months.
| Item | What you get | Cost |
|---|---|---|
| Whale package, 3 months | 6,000,000 views in total | $20,997 |
| Exclusive custom button, 3 months | About 4,200 clicks in total | $11,997 |
| Featured listicle | One #1 listicle spot | $1,499 |
| Organic contributor posts | Three articles | $2,097 |
| Press releases | Three releases, one a month | $1,197 |
| Link insertions | Six links in existing articles | $2,094 |
| Total | $39,881 |
Keep about $10,000 back. Spend it in month two or three on the spot or article that performs best. Multi-month campaigns can also get a volume discount, so ask for a quote.
Why this mix: three months gives enough data to see trends. Spreading content over the quarter looks natural to search engines. See our crypto link building guide.
How to adjust the plans
By project type
- Tokens: shift more into native spots around launch day. See token advertising costs.
- Exchanges: put the custom button first. It brings traders who are ready to act.
- Wallets: add more button months and track installs.
- Brokers and fintech: keep banners for trust, plus a button for sign-ups.
By timing
Launches, listings and big market moves are good moments to spend more. Our guide on when to run crypto ads covers timing.
Measure before you scale
Before you add budget, check three numbers:
- Cost per click for each ad spot
- Cost per sign-up or install, from your own tracking
- Search traffic to pages that got new links
Our guide on how to measure a crypto ad campaign shows how to work these out.
FAQ
How much should a new crypto project spend on marketing?
There is no fixed number. Many teams start with a test of $3,000 to $5,000 to learn what works, then scale.
Should I spend on ads or content first?
If you have a launch date, start with ads. If you have no deadline, start with content and links, then add ads once your pages are ready.
Can I buy ads and content from one place?
Yes. Coinranking sells both ads and guest posts, so one team can plan the whole mix.
Plan your budget with us
Tell us your budget, your goal and your timeline. We reply within 24 hours with a mix of ads and content.
Plan your crypto marketing budget →
More guides for advertisers
- How Much Does Crypto Advertising Cost in 2026?
- How Much Do Crypto Guest Posts Cost in 2026?
- When to Run Crypto Ads: Launches, Bull Markets and Quiet Weeks
See all crypto marketing guides →
