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What is Not Pixel (PX)?

Quick Facts

  • Blockchain: TON (The Open Network)
  • Token symbol: PX
  • Token type: In-game utility token (Jetton on TON)
  • Platform: Telegram Mini App and browser game
  • Key product: Pixel World — a multiplayer first-person shooter
  • Community: Over 1.1 million token holders
  • Ecosystem: Part of the broader NOT/TON gaming ecosystem

Introduction

Not Pixel (PX) is a multiplayer gaming platform built on the TON blockchain and deeply integrated with Telegram. It lets players earn, spend, and trade PX tokens while engaging in pixel-style games and community-driven events.

The project is designed to make blockchain gaming accessible to everyday Telegram users, removing the usual friction of crypto onboarding by embedding everything inside the app millions already use.

History & Background

Not Pixel began as a large-scale collaborative pixel battle inside Telegram, attracting more than 50 million players and quickly becoming one of the largest social gaming events in the TON ecosystem.

Building on that momentum, the team expanded the concept into a fully-fledged gaming platform. A flagship product — Pixel World — was introduced as both a Telegram Mini App and a browser game, blending casual gameplay with a real digital-asset economy.

How Not Pixel Works

Not Pixel runs on TON's infrastructure, which provides high throughput and low-cost transactions — essential for a gaming environment with many simultaneous participants.

Players access games directly inside Telegram through a Telegram Mini App (TMA), requiring no separate downloads. Smart contracts govern token distribution, NFT minting, and in-game event mechanics. Pixel World adds an FPS layer, letting players own, trade, and retain in-game items as digital assets.

Squads — Telegram-based communities — allow players to team up, join collaborative events, and compete on leaderboards.

Tokenomics

The PX token serves as the core currency across the Not Pixel ecosystem. It is earned through gameplay and community participation, then spent on NFT collectibles, in-game upgrades, and exclusive content access.

Token distribution is oriented around rewarding active players and community members. Future plans include expanding PX's role to encompass governance features, allowing Squads and players to participate in platform decisions.

Circulating Supply ? 214.00 million PX
Total supply ? 214.00 million PX
Max supply ? 225.00 million PX
Updated 7d ago

Ecosystem & Use Cases

  • In-game currency: Earned through minigames and events; spent on boosts, NFTs, and upgrades.
  • NFT collectibles: Players collect achievement-based NFTs tied to gameplay milestones.
  • Pixel World: A multiplayer FPS where PX powers the in-game marketplace and item economy.
  • TON dApp integrations: PX can interact with other TON-based decentralized applications.
  • Squads: Community groups within Telegram that collaborate during events and competitions.

Team, Governance & Community

Not Pixel is backed by the Notcoin ecosystem and key partners within the TON and Telegram network. The project targets Telegram's massive global user base, aiming to onboard casual gamers into crypto with minimal barriers.

Governance features are planned for future development, with Squads expected to play a central role in community-led decision-making.

Advantages

  • Seamless Telegram integration — no downloads needed; gameplay happens inside Telegram.
  • Large existing community — millions of players from the original pixel battle event.
  • TON scalability — high-throughput blockchain supports mass participation without congestion.
  • NFT ownership — players truly own in-game items and achievements as digital assets.
  • Low entry barrier — accessible to non-crypto users through familiar Telegram interface.

Risks & Challenges

  • Platform dependency — heavy reliance on Telegram means any platform-level changes could affect the project.
  • Competitive market — social gaming on TON and Telegram is crowded, with rivals like Hamster Kombat.
  • Retention challenge — sustaining long-term player engagement beyond initial hype events.
  • Regulatory uncertainty — evolving crypto regulations could affect gaming token models globally.

Long-Term Vision

Not Pixel aims to become a leading blockchain gaming hub within the Telegram ecosystem, continuously expanding its game library and deepening its digital-asset economy. By introducing governance, cross-game item utility, and deeper TON dApp integrations, the project seeks to grow from a viral gaming event into a sustainable, player-owned gaming platform.

Frequently Asked Questions

Not Pixel is a multiplayer gaming platform built on the TON blockchain and integrated with Telegram. PX is its utility token used as in-game currency across the platform.

Players earn PX by participating in minigames, collaborative events, and competitive gameplay within the Not Pixel platform. Active community participation through Squads also contributes to earnings.

Pixel World is a multiplayer first-person shooter game available both as a Telegram Mini App and a browser game. It blends classic FPS mechanics with a digital asset economy where players own and trade in-game items.

PX tokens can be used as in-game currency to purchase NFT collectibles, upgrades, and boosts within the Not Pixel platform. They can also be traded on TON-based decentralized exchanges like STON.fi and DeDust.

Not Pixel is built on the TON (The Open Network) blockchain. TON's high throughput and low fees make it well suited for a gaming platform with many simultaneous users.

Squads are Telegram-based community groups where players team up, collaborate during events, and compete on leaderboards. They are expected to play a key role in future governance features.

PX tokens can be traded on TON-compatible decentralized exchanges including STON.fi and DeDust. They can also be stored in TON-compatible wallets such as Tonkeeper and MyTonWallet.

Not Pixel is backed by the Notcoin ecosystem and shares key partners within the TON and Telegram network. While distinct projects, they are part of the same broader gaming and community ecosystem on TON.