Short answer: Ten well-known crypto PR agencies in 2026 are Coinbound, GuerrillaBuzz, Hype, Luna PR, Lunar Strategy, MarketAcross, Melrose PR, Transform Group, Wachsman and YAP Global. Most work on monthly retainers, and most share prices only on request. If you want coverage without a retainer, you can also publish press releases and sponsored articles directly on crypto sites.
Disclosure: This list is published by Coinranking. We are not a PR agency. The firms below are listed in alphabetical order. All details come from each agency’s own website, checked on October 29, 2026. Client names and numbers are the agencies’ own claims.
A crypto PR agency gets your project into the news. It pitches journalists, writes thought leadership, prepares launches and handles crises. That costs more than a single press release, but it can earn coverage you can’t buy.
What a crypto PR agency does
- Media relations: pitching your news to journalists at crypto and mainstream outlets
- Thought leadership: op-eds, bylines and interviews for your founders
- Launch support: press kits, embargoes and timing for big announcements
- Crisis communications: fast responses when something goes wrong
- Positioning: a clear story about what your project is and why it’s different
At a glance
| Agency | Based in | Founded | Pricing |
|---|---|---|---|
| Coinbound | New York | 2018 | On request |
| GuerrillaBuzz | Tel Aviv | 2017 | On request |
| Hype | London and Berlin | Not stated | Not stated |
| Luna PR | Dubai | 2017 | Retainer, on request |
| Lunar Strategy | Lisbon | 2019 | Budgets from $15,000 |
| MarketAcross | Israel | 2012 | Not stated |
| Melrose PR | California | 2016 | Not stated |
| Transform Group | San Juan, Puerto Rico | 2013 | Not stated |
| Wachsman | Offices in the US, Europe and Singapore | 2015 | Not stated |
| YAP Global | New York, London, Singapore and Dubai | 2017 | Budgets from $12,000 |
1. Coinbound
Coinbound is a crypto marketing agency based in New York, started in 2018. Its PR team handles media outreach, crisis communications and thought leadership. It also runs influencer, SEO and paid campaigns.
- Clients it names: MetaMask, Sui, OKX and Algorand
- Its claim: “8,500+ media pieces for 900+ clients”
- Pricing: on request
Best for: projects that want PR and influencer marketing from one team.
2. GuerrillaBuzz
GuerrillaBuzz is a Web3 marketing agency founded in Tel Aviv in 2017. Its PR service covers media strategy, founder bylines, crisis PR, press kits and embargoes. It also offers SEO, Reddit and AI search work.
- Clients it names: Fetch.ai, MEXC, Telos and ShareRing
- Pricing: on request
Best for: projects that want PR combined with SEO and AI search visibility.
3. Hype
Hype, formerly Hype Partners, is a Web3 agency registered in England and Wales, with a branch in Berlin. Its PR team covers media relations, press releases, thought leadership, crisis comms, executive profiles and media training.
- Clients it names: EigenLayer, Optimism, Babylon and Sui
- Its claims: “400+” media placements this year and an average response time of 24 hours
Best for: protocols and infrastructure projects that want a crypto-native team.
4. Luna PR
Luna PR is headquartered in Dubai, with offices in New York and London. It has worked in crypto since 2017. Services include media relations, thought leadership, media training, launches, market entry and crisis communications.
- Clients it names: Sui, Cardano, Bitpanda and Brickken
- Pricing: it works mainly on a retainer basis
Best for: projects expanding into the Middle East, or with a global launch.
5. Lunar Strategy
Lunar Strategy is a Web3 marketing agency based in Lisbon, active since 2019. PR is one of six services, alongside influencer, social, events and go-to-market work.
- Clients it names: Polkadot, ICP and OKX
- Pricing: the lowest budget option on its contact form is “$15,000 – $25,000”
Best for: launches that need PR and influencer campaigns together.
6. MarketAcross
MarketAcross has worked in blockchain PR since 2012. It belongs to the same media group as the Chainwire press release service. Services include newsjacking, interviews, op-eds and press releases, plus SEO and amplification.
- Clients it names: Avalanche, Polygon, Ubisoft and Ankr
- Its claim: “105K+” published articles
Best for: projects that want a high volume of published articles.
7. Melrose PR
Melrose PR is a California agency working in crypto since 2016. Its services are strategy, thought leadership, press relations, content and AI visibility.
- Clients and partners it names: Chainlink Labs, Polkadot, Avalanche and BitGo
Best for: projects that want tier-1 thought leadership in US media.
8. Transform Group
Transform Group says it has served “400+ clients since 2013” and calls itself “first in blockchain PR”. It is headquartered in San Juan, Puerto Rico, with offices in Las Vegas, Los Angeles, Miami, Paris and Dublin. It offers PR, strategy, events and social.
- Clients it names: Kraken, Ethereum, Tether and Shiba Inu
Best for: established projects that want an agency with a long crypto track record.
9. Wachsman
Wachsman was founded in 2015 and has offices in Los Angeles, Miami, Washington DC, New York, Dublin, London, Geneva and Singapore. It covers media relations, CEO advisory, crisis management, investor relations and policy advisory.
- Clients it names: Ripple, Chainlink, Tether and Kraken
- Media partnerships: it says it is the official media partner of events such as TOKEN2049 and Money20/20
Best for: larger companies and institutions that need corporate-level communications.
10. YAP Global
YAP Global was founded in December 2017 and has hubs in New York, London, Singapore and Dubai. Services include PR strategy, media relations, executive profiles, media training and 24/7 crisis response.
- Case studies: Coinbase, Lido, ENS and Morpho
- Pricing: its contact form budget options start at “USD $12,000 – $15,000”
Best for: DeFi and infrastructure projects that want a specialist crypto PR firm.
How to choose a crypto PR agency
Check the clients
Look for clients like you: same stage, same sector, same region. Ask for two references you can call.
Ask what “results” means
Some agencies count every article, even on small sites. Ask which outlets they can realistically reach for a project like yours.
Agree on the budget and the term
Most agencies work on monthly retainers, often for 3 to 6 months. Ask what happens if results are weak after the first month.
Keep control of paid placements
Earned coverage can’t be guaranteed. For guaranteed pages, use paid press releases and sponsored articles, and make sure they’re labelled.
PR without a retainer
Not ready for an agency? You can publish your news directly:
- Compare crypto press release distribution services for wide reach
- Publish a press release or guest post on Coinranking, with do-follow links and a permanent page
- Reach 500K+ monthly crypto users with crypto advertising on Coinranking
Looking for a broader marketing partner? See our list of the best crypto marketing agencies.
FAQ
How much does a crypto PR agency cost?
Most crypto PR agencies don’t publish prices. Among those here, the published budget ranges start at about $12,000 to $15,000.
Can a PR agency guarantee coverage?
Earned media can’t be guaranteed, because journalists decide what to publish. Paid placements, such as press releases and sponsored articles, can be guaranteed.
What is the difference between a PR agency and a marketing agency?
A PR agency focuses on media coverage and reputation. A marketing agency also runs ads, influencer campaigns, SEO and social media. Many crypto agencies do both.
How long before PR shows results?
Most agencies ask for at least 3 months. The first weeks usually go into messaging, press materials and building media contacts.
Get your news published this week
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