Short answer: Target only the regions where you can legally serve users, and where your offer fits. On Coinranking, you can target America, Europe or Asia, and choose mobile, desktop or both. The largest markets are the US, India, the UK, Nigeria and Germany. Six out of ten visitors use a phone.
Good targeting saves money. Every view shown to someone who can’t sign up is wasted. But targeting too narrowly can also hold you back, because fewer views are available. This guide shows how to find the right balance.
Who sees crypto ads on Coinranking
Coinranking users are retail crypto investors. They already hold crypto and come to check prices and find new coins. The audience data looks like this:
By region
| Region | Share of visitors |
|---|---|
| Asia | 36% |
| Europe | 30% |
| North America | 20% |
| Africa | 9% |
| Australia | 3% |
| South America | 2% |
The top five countries are the United States, India, the United Kingdom, Nigeria and Germany.
By age
| Age | Share |
|---|---|
| 18 to 24 | 25% |
| 25 to 34 | 33% |
| 35 to 44 | 20% |
| 45 to 54 | 12% |
| 55 and over | 12% |
About 75% of visitors are men.
By device
| Device | Share |
|---|---|
| Mobile | 60% |
| Desktop | 40% |
What you can target
On Coinranking you can narrow a campaign in two ways:
- By region: America, Europe or Asia
- By device: mobile only, desktop only, or both
You can also run worldwide.
When to narrow by region
Your licence covers only some countries
This is the most important reason. If you are licensed in Europe but not in the US, target Europe only. Advertising where you can’t legally serve users can break the law. See crypto ad rules for the US, UK and EU.
Your product only works in some places
A local payment method, a local currency or a local app store all limit who can use your product.
Your offer is in one language
An ad in English still works in many countries. A landing page in one local language works best in that market.
When to stay broad
- Token launches: buyers come from everywhere, and reach matters most
- Brand building: you want as many people as possible to know your name
- Testing: run worldwide first, then check the country split in your report
Your Coinranking report shows results by country. After two weeks you can see which regions click and convert, then narrow.
When to target by device
Mobile only
Choose mobile when you sell an app. A wallet or trading app gets more installs when the ad sends phone users straight to the app store. See cost per install for wallet apps.
Desktop only
Choose desktop for products people set up on a computer, such as a trading terminal, an API, or a business account.
Both
Most campaigns run on both. Then compare results in your report.
The trade-off: fewer views available
Targeting narrows the audience. That also lowers the number of views available to you. A campaign that targets one region and one device may take longer to deliver the same number of views.
Two ways to handle this:
- Run the campaign for longer
- Add a second spot, such as a native spot next to a banner
Read about the different ad formats to pick a second spot.
Match your creative to your target
- Mobile: short text and large fonts. See our tips on designing crypto banner ads.
- One region: mention local payment methods or local coins if they apply.
- Worldwide: keep the message simple and in plain English.
FAQ
Can I target a single country?
On Coinranking, targeting is by region: America, Europe or Asia. Ask for a quote if you need something more specific.
Does targeting change my campaign?
Yes. Targeting narrows the audience, so fewer views are available. Delivery may take longer. We confirm what is available before your campaign starts.
Which country brings the most crypto investors?
On Coinranking, the United States is the largest market, followed by India, the United Kingdom, Nigeria and Germany.
Plan your targeting
Tell us where your users are and what device they use. We suggest the right setup within 24 hours.
Get a crypto advertising quote →
More guides for advertisers
- Crypto Ad Rules in 2026: What Gets Approved in the US, UK and EU
- Cost per Install for Crypto Wallet Apps: What Ads Really Cost
- How to Measure a Crypto Ad Campaign: CTR, Cost per Sign-Up and More
See all crypto marketing guides →
