Short answer: A link insertion ($349) is the fastest and cheapest way to get one backlink from a page that is already indexed. A new guest post ($499 or more) costs more but gives you two links, a full article about your topic and home page exposure.
Rates shown are from October 2026. See the guest post pricing section for today’s prices.
Link insertions are also called “niche edits.” Your link goes into an article that is already live. A guest post is a brand-new article.
Both are common ways to build crypto backlinks on Coinranking. They suit different goals.
How they compare
| Link insertion | New guest post | |
|---|---|---|
| Price | $349 | $499 sponsored, $699 organic |
| Do-follow links | 1 | 2 |
| Page age | Already indexed | Brand new |
| Content about you | One sentence or paragraph | A full article |
| Anchor text | Custom, subject to approval | Your choice, within guidelines |
| Home page exposure | No | Yes, on the blog home page |
| Speed | Usually within 24 hours | About 24 hours after approval |
When a link insertion wins
You need a link fast
The article is already live and indexed. Search engines can pick up your link on their next visit.
You want a page with history
An older page may already rank for its topic. Your link joins a page that search engines know.
You don’t have content ready
You don’t need to write anything. Our team picks a relevant article and adds your link in a natural way. Small text changes are included when needed.
When a new guest post wins
You want to tell your story
A link insertion gives you one mention. A guest post gives you a whole article to explain your product or your view. Not sure which kind? Compare sponsored and organic posts.
You want two links
A guest post includes two do-follow links. You can point one to your home page and one to a key product page.
You want readers, not just a link
New posts appear on the blog home page. That brings fresh readers in the first days.
The smart mix
Many crypto brands use both:
- Start with a guest post to cover your main topic and earn two links.
- Add link insertions in related articles to support that topic over time.
- Spread your anchor text. Use your brand name, plain URLs and topic phrases.
This builds a natural link profile across several pages.
How to pick the right article for an insertion
Ask three questions:
- Is it on the same topic? A wallet link belongs in an article about wallets or security.
- Is the page indexed? Search for its title on Google to check.
- Does the link help the reader? It should point to something useful, like a guide or tool.
Our team helps you choose the article. Insertions are available across crypto, blockchain, Web3, AI and RWA topics.
FAQ
Can I choose the anchor text for an insertion?
Yes, as long as our editors approve it. It has to read naturally in the article.
Will the link stay permanently?
Yes. Link insertions are permanent.
Can I buy several insertions at once?
Yes. Volume pricing is available.
Plan your links with us
Tell us your website and your target topics. We suggest the best mix of new posts and insertions.
More guides for crypto marketers
- How to Get Your Crypto Brand Cited by ChatGPT, Claude and Perplexity
- Sponsored vs Organic Guest Posts: Which Should a Crypto Brand Buy?
- How Much Do Crypto Guest Posts Cost in 2026?
More guides for advertisers
- Crypto Link Building in 2026: A Complete Guide
- How to Check a Crypto Guest Post Site Before You Pay
- Crypto Guest Posts for SEO Agencies: How to Buy in Bulk
See all crypto marketing guides →
