What is Rujira (RUJI)?

Quick Facts

  • Token: RUJI — the revenue-sharing token of the Rujira ecosystem
  • Built on: THORChain as an App Layer
  • Core products: Orderbook DEX, lending, perpetuals, options, index tokens, BTC-backed stablecoin
  • Staking rewards: Distributed in USDC from real protocol fees
  • No token inflation: All yield comes from actual user activity
  • Origins: Merged from six legacy tokens — KUJI, FUZN, NSTK, WINK, LVN, and NAMI
  • Cross-chain approach: Native assets via THORChain Secured Assets, no third-party bridges

Introduction

Rujira is an omnichain DeFi App Layer built on top of THORChain. It lets users trade, borrow, and earn with native assets like BTC and ETH across multiple blockchains — without relying on wrapped tokens or third-party bridges.

At the heart of the ecosystem is the RUJI token, which captures protocol revenue and distributes it to stakers, making it a genuine real-yield asset tied directly to platform activity.

History & Background

Rujira's roots trace back to the Kujira (KUJI) project and several related protocols. In 2025, a major consolidation took place: holders of KUJI, FUZN, NSTK, WINK, LVN, and NAMI were invited to convert their tokens into RUJI during a structured merge window.

The team behind Rujira has weathered multiple significant crypto market events — including the Terra crash in 2022 and the KUJI liquidation cascade in 2024 — and continued building through each challenge. This resilience shaped both the project's architecture and its community culture.

How Rujira Works

Rujira operates as an App Layer on THORChain, virtualizing the base layer's deep liquidity through an arbitrage market-making strategy. This allows new applications to execute orders against existing liquidity pools immediately upon deployment.

User assets are held as Secured Assets — 1:1 backed representations stored in THORChain's decentralized vaults. This eliminates traditional bridging risks while enabling seamless cross-chain DeFi.

All products share a circular, integrated architecture: the AMM feeds liquidity into the orderbook exchange, the money market adds margin and lending, and liquidation flows reinforce trading activity across the system.

Tokenomics

RUJI uses a fee-switch model: staking RUJI entitles holders to a share of all protocol revenue collected across Rujira products. Fees are converted to USDC and distributed directly to stakers.

Revenue is generally split 50/50 between Rujira and the THORChain base layer to cover security costs. However, products that already generate fees for THORChain — like the spot DEX — are exempt from this split, keeping 100% for RUJI stakers.

Token allocation includes portions for the ecosystem fund, a builders incentive pool, operations, and investor funding, ensuring long-term protocol development and community growth.

Circulating supply ? 74.50 million RUJI
Total supply ? 100.00 million RUJI
Max supply ? 100.00 million RUJI
Updated 7h ago

Ecosystem & Use Cases

RUJI Trade is the core orderbook DEX — fully on-chain with low maker/taker fees and support for market, limit, and oracle orders. It also offers margin trading and an OTC platform.

Beyond trading, the ecosystem includes:

  • RUJI Lend — a money market for borrowing against native assets
  • RUJI Perps — perpetual futures markets
  • RUJI Options — a decentralized options exchange
  • RUJI Index — permissionless, fully-backed index tokens tracking asset baskets
  • BTC-backed stablecoin — minting stablecoins against native Bitcoin

Team, Governance & Community

The Rujira team describes itself as long-term, committed builders with a track record of shipping through adversity. The project operates as a community-owned platform with open-source, permissionless, and non-custodial design principles.

Revenue sharing and the builders incentive pool are structured to reward apps and contributors based on their actual economic contribution to the ecosystem over time.

Advantages

  • Real yield: Staking rewards come entirely from protocol fees, not token inflation
  • No bridges needed: THORChain Secured Assets provide native cross-chain access
  • Integrated DeFi suite: All products share liquidity and reinforce each other
  • Zero bootstrapping risk: New apps tap THORChain's existing liquidity immediately
  • Transparent fee model: On-chain, auditable revenue sharing with clear rules

Risks & Challenges

  • THORChain dependency: Rujira's security and liquidity model depends entirely on THORChain's base layer health
  • Execution risk: Building and maintaining a full DeFi suite is complex and resource-intensive
  • Adoption: Competing with established DeFi ecosystems on Ethereum and Solana requires sustained user growth
  • Smart contract risk: Multi-product architectures increase the attack surface for potential exploits

Long-Term Vision

Rujira aims to become the primary omnichain DeFi infrastructure layer for both humans and machines — a unified hub where any blockchain's native assets can be traded, borrowed against, and put to work. The team expects growth in perpetuals, BTC-backed stablecoins, and a launchpad to diversify revenue streams well beyond spot trading, making RUJI staking rewards more robust and sustainable over time.

Frequently Asked Questions

Rujira is an omnichain DeFi App Layer built on THORChain, offering a suite of decentralized tools including a DEX, lending, perpetuals, options, and index products. RUJI is its revenue-sharing token that distributes protocol fees to stakers.

When you stake RUJI, you receive a share of fees collected across all Rujira products, distributed in USDC. Rewards come from real protocol activity, not token inflation.

All Rujira products charge protocol service fees. After accounting for the revenue share with the THORChain base layer (typically 50%), the remaining fees are converted to USDC and distributed to RUJI stakers.

Rujira uses THORChain's Secured Assets model, where native assets are held 1:1 in decentralized THORChain vaults. This removes the security risks associated with traditional cross-chain bridges.

RUJI was created from the consolidation of six projects: KUJI, FUZN, NSTK, WINK, LVN, and NAMI. Holders of these legacy tokens could convert them into RUJI during a structured merge window.

RUJI Trade is Rujira's fully on-chain orderbook DEX supporting market, limit, and oracle orders, as well as margin trading and an OTC platform. It pulls liquidity from both Rujira's own AMM pools and THORChain's base layer liquidity.

No. RUJI has a fixed token supply with no inflation mechanism. All staking yields are generated from real protocol revenues rather than newly minted tokens.

The Rujira Alliance is a program where third-party applications join the Rujira ecosystem and contribute to its revenue pool. Applications that generate fees share a portion with RUJI stakers, broadening the ecosystem's revenue base.