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What is Roobee (ROOBEE)?
Quick Facts
- Founded in 2017 by Artem Popov
- Blockchain-based platform for investing from as little as $10
- Supports crypto, stocks, ETFs, IPOs, and real estate
- Native utility token: ROOBEE (ERC-20 on Ethereum)
- Also deployed on BNB Chain, Polygon, Avalanche, and Optimism
- Powered by Ethereum and RoobeeChain (permissioned blockchain)
- Governed by Roobee DAO with bROOBEE voting token
Introduction
Roobee is a blockchain-based investment platform built to give everyday people access to investment products that were once reserved for institutional investors and high-net-worth individuals. By lowering the minimum investment to just $10, Roobee aims to democratize finance for users around the world.
The platform combines AI-driven portfolio tools, transparent on-chain records, and a broad range of asset classes — all in a single interface.
History & Background
Roobee was founded in 2017 by Artem Popov, bringing together a team with backgrounds at firms including Goldman Sachs, JPMorgan, Barclays, and Lloyds Banking Group. The project secured a $4.5 million pre-seed investment in 2018 from an anonymous investor widely known as '200M_trader.'
During its early testing phase, over 5,000 users collectively invested more than $15 million in Ethereum across various asset products on the platform. The development team also earned recognition by winning prizes at ETHWaterloo hackathons in 2017 and 2019.
How Roobee Works
Roobee's infrastructure runs on two complementary layers: the public Ethereum blockchain and RoobeeChain, a permissioned blockchain built on HyperLedger. This dual-layer design balances user data privacy with the transparency and security of public ledgers.
AI and machine learning are used to generate personalized investment recommendations and automate portfolio rebalancing. Every user investment is recorded on-chain, creating a verifiable and tamper-proof trail of ownership.
Tokenomics
ROOBEE is a utility token confirmed by legal advisors and audited by independent third-party experts. It provides holders with reduced transaction fees, access to premium platform features, and zero-fee access to platform functionalities.
Token distribution includes allocations for the founding team (with a one-year lockup and gradual unlock), platform operations, and a rewards pool used for affiliate incentives and gamification. The smart contract does not allow additional token emission beyond the original allocation.
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Circulating supply
| 5.94 billion ROOBEE |
|---|---|
| |
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Total supply
| 6.01 billion ROOBEE |
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Max supply
| 66.93 million ROOBEE |
Ecosystem & Use Cases
ROOBEE holders can invest in a wide range of asset classes directly through the platform: cryptocurrencies, stocks, ETFs, IPOs, real estate, and more. The token also unlocks DeFi activities such as liquidity provision and yield farming on decentralized exchanges.
The platform has expanded to multiple blockchains — BNB Chain, Polygon, Avalanche, and Optimism — broadening its reach and user base across different ecosystems.
Team, Governance & Community
A team of over 30 professionals drives Roobee's development, many of whom have backgrounds at major global financial institutions. Community governance is handled through Roobee DAO, where holders of the bROOBEE token (on BNB Chain) can participate in platform voting and decision-making.
Advantages
- Low entry barrier — investments start from just $10, opening the door to new investors
- Diverse asset access — crypto, stocks, ETFs, real estate, and more in one place
- AI-powered tools — personalized portfolios and automated rebalancing
- On-chain transparency — every transaction recorded and verifiable on the blockchain
- Multi-chain availability — token accessible across Ethereum, BNB Chain, Polygon, Avalanche, and Optimism
Risks & Challenges
- Regulatory uncertainty — platforms offering traditional assets like stocks and real estate face evolving legal landscapes
- Adoption competition — the investment platform space is highly competitive with both traditional fintech and DeFi rivals
- Smart contract risk — as with all on-chain platforms, vulnerabilities could pose security concerns despite audits
- Market liquidity — ROOBEE token liquidity may impact user confidence and platform activity
Long-Term Vision
Roobee's long-term goal is to become a global, decentralized investment platform accessible to anyone, regardless of income level or geographic location. Future development includes expanding the range of investment products, deepening DeFi integrations, growing governance participation through Roobee DAO, and further scaling across multiple blockchain networks.
Frequently Asked Questions
- What is Roobee used for?
Roobee is a blockchain-based investment platform that lets users invest in crypto, stocks, ETFs, IPOs, and real estate. The ROOBEE token provides fee discounts, access to premium features, and governance rights within the platform.
- Who founded Roobee?
Roobee was founded in 2017 by Artem Popov. The team includes professionals with experience at major financial institutions such as Goldman Sachs and JPMorgan.
- What is the minimum investment on Roobee?
Users can start investing on the Roobee platform with as little as $10. This low entry point is central to the platform's mission of democratizing access to investment products.
- What blockchains does ROOBEE run on?
ROOBEE is originally an ERC-20 token on Ethereum and has been deployed across BNB Chain, Polygon, Avalanche, and Optimism. The platform also uses RoobeeChain, a permissioned HyperLedger-based blockchain, for backend infrastructure.
- What is Roobee DAO?
Roobee DAO is the platform's decentralized governance system, operating on BNB Chain. Holders of the bROOBEE token use it to vote on platform decisions and proposals.
- Is ROOBEE a utility token or a security?
ROOBEE is classified as a utility token, as confirmed by Roobee's legal advisors. It grants access to platform features and benefits rather than representing an ownership stake.
- Can ROOBEE tokens be inflated over time?
No. The ROOBEE smart contract explicitly prohibits additional token emission beyond the original allocation, making the supply fixed.
- What DeFi activities can ROOBEE holders participate in?
ROOBEE holders can provide liquidity on decentralized exchanges such as PancakeSwap and participate in yield farming. The token can also be used for swapping on compatible DEX platforms.