Coinranking
Social tokens
281 coins #44 Page 4
Trending Social tokens
| Coins | Price | 24h | |
|---|---|---|---|
| |  Toncoin TON | $ | +2.82%  |
Top gainers
| Coins | | | |||
|---|---|---|---|---|---|
| | Toncoin TON | $ | +2.82% | ||
| |  Steem STEEM | $ | +1.85%  | ||
| |  OpenChat CHAT | $ | +1.81%  | ||
| |  Fleek FLK | $ | +1.43%  | ||
| |  Mask Network MASK | $ | +0.91%  | ||
| All gainers | |||||
What are Social Tokens?
Social tokens are blockchain-based digital assets issued by individuals, brands, or communities to monetize online presence, reward fans, and grant access to exclusive perks.
Unlike general cryptocurrencies, they are tied to a specific creator or group and derive value from the relationship between issuer and holder.
Key Points
- Creator-centric – tokens represent a person, community, or brand, not a protocol.
- Access & perks – holders unlock private chats, early content, merch discounts, voting rights, or revenue shares.
- Transparent economics – issuance, transfers, and rewards are recorded on-chain; no platform middleman takes a 45 % cut.
- Composability – tokens plug into Discord bots, NFT gates, DAO treasuries, and DeFi pools.
- NFT vs. social token – NFTs are unique assets; social tokens are fungible “community equity.”
How They Work
- Issuer mints – creator deploys an ERC-20/BEP-20/SPL token (e.g., 10 M supply).
- Distribution – tokens are sold, airdropped, or earned (content tips, community quests).
- Utility unlock – smart contracts or bots check balance and grant perks (private Discord, Zoom calls, merch).
- Value loop – demand rises with creator popularity; holders can resell on DEXs or stake for rewards.
Types of Social Tokens
| Type | Purpose | Example |
|---|---|---|
| Personal | Monetize an individual’s time/content | ALEX (Alex Masmej’s income-share), RAC (DJ RAC perks) |
| Community | Membership/voting in a group | GCR (Global Coin Research), FWB (Friends With Benefits) |
| Platform | Reward users inside a social app | STEEM (SteemIt posts), WHALE (fractional NFT vault) |
Benefits
- Direct monetization – creators keep 100 % of primary sales; fans invest upside.
- 24/7 liquidity – tokens trade on Uniswap, Pancake, Raydium—no platform lock-in.
- Transparent revenue – on-chain treasuries show how funds are spent.
- Fan equity – early supporters benefit if the creator/community grows.
- Interoperable perks – Discord bots, NFT gates, Snapshot voting plug in seamlessly.
Risks & Limitations
- Regulatory gray area – personal income-share tokens may be viewed as securities.
- Thin liquidity – micro-cap tokens can have 20 % slippage on large sells.
- Creator exit – issuer can abandon the project; token value falls to zero.
- KYC gates – some perks require off-chain identity checks.
- Hype cycles – value depends on attention; bear markets can erase demand.
Notable Examples
- ALEX – first personal token; holder share of Alex Masmej’s income; peaked >$2 M MC.
- RAC – DJ RAC perks; 25k tokens airdropped to early Bandcamp supporters.
- GCR – investment community token; >$31 M deployed, 30k+ members.
- STEEM – rewards bloggers/voters; distributed $59 M to users; higher TPS than BTC+ETH combined.
- WHALE – backed by a fractional NFT vault; holders access curated drops.
Final Thoughts
Social tokens turn fans into stakeholders and creators into micro-economies.
They remove platform middlemen, unlock new revenue streams, and provide 24/7 liquidity—but success hinges on sustained creator engagement and transparent utility.
Treat them like early-stage community equity: small allocation, verify tokenomics, and never invest more than you can lose.