Last updated: October 13, 2026
Short answer: On Coinranking, a click to your exchange costs about $2.60 to $2.90. About one in four referred users makes a deposit. So one depositing trader costs roughly $11 in ad spend.
Rates change over time. The crypto exchange advertising page always shows current prices.
Exchanges care about one number: the cost of a trader who funds an account. This post works out that number from real crypto exchange advertising prices and real results.
Start with the results
Exchanges that work with Coinranking have shared these referral figures:
- MEXC: 432M USDT in referral trading volume in 2024
- Bybit: 125M USDT in trading volume from referred clients
- Deposit rate: 24.4% of referred users made a deposit, on average
Your own numbers depend on your offer and your market. Still, these figures give a solid starting point.
From click to depositing trader
Here is the math for the Custom Button, the most direct exchange spot.
- The standard button costs $1,799 per month.
- It brings about 700 clicks per month.
- So each click costs about $2.57.
- At a 24.4% deposit rate, 700 clicks give about 170 depositing traders.
- That puts one depositing trader at about $10.50.
The exclusive button costs $3,999 and brings about 1,400 clicks. Each click costs a little more, about $2.86, but you get twice as many traders.
The exchange spots and their prices
| Spot | What it does | Price |
|---|---|---|
| Top Exchange | Puts you first in the exchange ranking | $4.50 per 1,000 views |
| Custom Button, standard | A button on every coin page, shared with others | $1,799 per month |
| Custom Button, exclusive | A button on every coin page, only for you | $3,999 per month |
| Sticky Banner | Stays on screen while visitors scroll | $5 per 1,000 views |
Why traders click here
People check a coin’s price right before they buy it. The Custom Button sits on that exact page.
The exclusive button can reach a 30% click rate. Few ad spots come close to that.
The exchange ranking works the same way. Traders open it when they compare where to trade, so the first place matters.
Ways to set up an exchange campaign
Button only: $1,799 a month. This is the cleanest test. You can measure clicks and deposits directly.
Ranking and banner: $2,274. You get 500,000 views over the Top Exchange spot and the Sticky Banner. This price already includes a volume discount.
Both together: about $4,100 a month. Combine the two for reach plus direct sign-ups.
Book the Custom Button → Or see all ad formats and prices.
How to lower your cost per trader
- Lead with a sign-up bonus. A clear reward lifts the deposit rate.
- Focus on your licensed countries. Pick America, Europe or Asia, so you only pay for traders you can serve.
- Track deposits, not just clicks. Add a referral code to your link, so you can see real results.
Get listed as well
Ads work best when traders can also find your exchange in the ranking. Spot and futures exchanges can apply.
Your exchange needs active markets with real volume and a public API. Apply on the exchange listing page.
Show up where traders compare
Many traders compare exchanges in “best of” lists before they sign up. A featured spot in a crypto listicle on Coinranking puts your exchange at the top of one. Read how to get into best-of lists.
Exchange advertising FAQ
What is the difference between the two buttons?
The standard button shares a menu with other projects. The exclusive one shows only your exchange and gets about twice the clicks.
Can I limit ads to mobile users?
Yes. You can choose mobile, desktop or both.
Do you report deposits?
We report views, clicks and click rate. Deposits happen on your side, so track them with your own referral link.
Ask for an exchange plan
Tell us your sign-up offer, your markets and your monthly budget. We reply within 24 hours with a plan.
Get a quote for your exchange campaign →
More guides for advertisers
- Crypto Broker and Fintech Advertising: Brand Reach or Direct Sign-Ups?
- How Much Does It Cost to Advertise a Crypto Token in 2026?
- Cost per Install for Crypto Wallet Apps: What Ads Really Cost
- How to Get Your Crypto Project Into “Best Of” Lists
- Banners, Native Spots or Custom Buttons: Which Crypto Ad Format Fits Your Goal?
- How to Measure a Crypto Ad Campaign: CTR, Cost per Sign-Up and More
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