Short answer: Most crypto teams combine two channels. A newswire spreads the release widely. A trusted crypto site gives it real readers, a permanent page and do-follow links. On Coinranking, a press release costs $399 and usually goes live within 24 hours.
The $399 rate dates from October 2026. Current prices are on the Coinranking guest post page.
A press release only works if people see it. Many crypto releases go out on launch day and disappear by the evening. Where you publish decides how long your news keeps working.
The main places to publish
Newswires
A newswire sends your release to many sites at once. You get wide reach in a short time.
The downside: copies often land on low-traffic pages, and the links are often nofollow. Few readers find them.
Crypto news sites
Some crypto news sites publish press releases in a dedicated section. You reach readers who follow the market every day.
Check that the section is indexed and that posts stay live.
Crypto data sites with a blog
Sites like Coinranking attract people who check prices and research projects. A crypto press release on Coinranking reaches 500K+ monthly users in that research mood.
Your own channels
Your website, X account and Telegram should carry the news too. But they reach people who already know you.
What you get on Coinranking
- Publication in the Press Release category
- 2 do-follow links
- A permanent page (T&Cs apply)
- A spot on the blog home page
- Usually live within 24 hours
What makes crypto news worth a release
Good reasons to publish:
- A new exchange listing
- A funding round or new investor
- A mainnet or product launch
- A partnership with a known brand
- A major milestone, like users or volume
Weak reasons: small updates, price moves or general hype. Editors and readers skip those.
How to write a release people read
Put the news in the headline
“XYZ Token Lists on Major Exchange” beats “XYZ Announces Exciting New Chapter.”
Answer five questions in the first paragraph
Who, what, when, where and why. Readers who stop after one paragraph should still get the news.
Add one strong quote
One quote from a founder or partner is enough. Make it say something specific.
Use your two links well
Link to the page that matters most, like the trading pair or the product page. Use the second link for your home page. To add links to older articles later, a link insertion is often faster.
Keep it short
Most good releases are 400 to 700 words.
Timing your release
Publish on the day of the news, not after. Send your release a few days early, so it is reviewed and ready. Then it can go live when your news breaks.
Want more eyes on launch day? Pair your release with token launch advertising on Coinranking. Our guide on what it costs to advertise a crypto token shows the budgets.
FAQ
Can I publish a release on the same day as my launch?
Yes, if you send it early. Most releases go live within about 24 hours after approval.
Does a press release stay online?
Yes. Press releases on Coinranking stay live permanently.
Is there a discount for regular releases?
Yes. Volume pricing is available for teams that publish often.
Get your news in front of the right readers
Send us your draft and your planned date. We tell you what we need to publish on time.
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- Sponsored vs Organic Guest Posts: Which Should a Crypto Brand Buy?
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