Last updated: October 9, 2026
Short answer: Wallet ads on Coinranking start at $2,500 a month for about 700 clicks. Your cost per install depends on how many clicks turn into installs. If one in four clicks installs, each install costs about $14.
These figures reflect October 2026. Visit the wallet advertising page for the latest rates.
Wallet teams rarely care about views. They care about installs. This post shows how to estimate that number before you spend.
The install formula
You only need two numbers.
Cost per install = cost per click ÷ install rate
The cost per click comes from the ad spot. The install rate comes from your app store page.
Click prices for wallet spots
| Spot | Where it shows | Price | About one click costs |
|---|---|---|---|
| Custom Button | On every coin page | $2,500 a month for ~700 clicks | $3.57 |
| Top Coin | First row of the coin ranking | $10 per 1,000 views, 0.5% click rate | $2.00 |
| Sticky Banner | Fixed on screen while scrolling | $7 per 1,000 views, 0.2% click rate | $3.50 |
Three install-rate examples
The table below uses the Custom Button at $3.57 per click. These are examples, not promises.
| Install rate | Cost per install |
|---|---|
| 1 in 2 clicks (50%) | about $7 |
| 1 in 4 clicks (25%) | about $14 |
| 1 in 10 clicks (10%) | about $36 |
A strong store page can halve your cost. That is often cheaper than buying more clicks.
Why holders install wallets from price pages
Coinranking visitors already own crypto. Many check their coins every day.
A coin page is where they think about that crypto. A wallet button on that page meets them at the right moment.
Mobile matters most
Six in ten Coinranking visits come from a phone. That fits app installs well.
You can run a campaign on mobile only. Then every click goes straight to an app store.
Three ways to start
One month of clicks: $2,500. The standard Custom Button gives about 700 clicks. This is the easiest way to measure installs.
Clicks plus reach: about $4,500. Add 200,000 Top Coin views to the button. More holders see your brand, even if they don’t click right away.
Exclusive button: $5,000 a month. Only your wallet appears on the button. You get about 1,400 clicks.
How to get more installs per click
- Send phone users straight to the store. Skip your website on mobile.
- Show one reason to switch. For example, “Free swaps for 30 days.”
- Use a tracking link. Your attribution tool then counts installs per campaign.
What our reports show
Each report lists views, clicks and click rate. It also splits the results by device and by country.
Match these clicks with installs in your own tool. That gives your true cost per install.
Wallet advertising FAQ
Do you count installs for me?
No. Installs happen in the app stores. Use your own tracking link to count them.
How do I send users to both app stores?
Many wallets use one smart link. It sends each phone to the right store. Share your link with us when you book.
Which spot should a new wallet test first?
The standard Custom Button. Its price is fixed, so your cost per click is easy to measure.
Get a wallet campaign plan
Tell us your wallet, your install goal and your budget. We reply within 24 hours with spots and a price.
Get a quote for your wallet campaign →
